These are the things you need to consider when implementing PPC automation.
1. Set clear goals.
Your PPC campaign should have clear goals, just like any other campaign. You can choose the best automation tools and tactics by knowing what you want to achieve at the end of your campaign. Are you looking to increase brand awareness?
2. Explore the different automation tools available and their built-in capabilities.
There are so many options for automation like Promonavi. You just need to decide if you are able to achieve your goals using the built-in tools, or if you require a more sophisticated solution.
3. Automated bid management
Google Ads automated bid management options can be used for entry-level bid management. You will notice that bid management methods can differ when you use PPC automation.
Manual bidding is preferred, however. Begin with a low CPC offer. You can gradually increase your bid as you collect more data.
These are the three bidding strategies that you’ll find in Google Ads to increase conversion.
Target CPA Bidding You can place bids to obtain substantial conversions. This is done at a fixed target cost per acquisition (CPA).
Target ROAS Increase conversion and revenue based on a targeted return-on-ad spend (ROAS).
Enhance CPC: There are a lot of ad auctions with more conversion chances. This automatically raises your maximum CPC bid.
4. Use relevant scripts to layer auto bidding.
You can use the Google Shopping data feed to create custom labels that will allow you to determine the profitability of products.
Automation can also help you adjust the bids hourly in order to match the product’s cost-effectiveness versus the average cost of all products.
5. Automate error checking.
Account managers are responsible for finding irregularities in accounts that could indicate performance problems. It is difficult to manually search large accounts quickly and resolve all issues before they cause serious damage to your ad performance.
6. Automate your ad copy
It will take a lot of effort to create ad copy if you have a large client base.
These are some of the ways you can automate it and save time.
Use DSA With Google dynamic search ads (DSAs), you can target and create ads based upon the content of your website. DSAs do not offer the same targeting options as keyword-targeted campaigns.
Use Google Scripts: To successfully implement this method, ensure that you have a current product data feed and a complete understanding of Google sheets.
7. Automate PPC reporting
There are many free ways to automate PPC reports. Google sheet is a great choice for customizing your report. It can be customized via the Google Analytics add-on.
You can draw specific dimensions and metrics using the Google Analytics add-on sheets. Google sheets charting functionality allows you to customize data visualization.
8. Collect data and revise.
You should collect data while you are running your PPC automation campaigns. Also, make sure to review the data on
a regular basis. Only then can your strategies be adjusted based on the results.
Automation tools can be used to gather actionable data that will make campaign monitoring and analysis easier. You should also consider setting up processes based on a solid SEM strategy.